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miami, florida

American Express 

Win With Clients 

Developed an engagement campaign (2016) to educate bankers and motivate them to promote American Express products - primarily The Centurion Card - to their top-tier clients. To showcase the level of service and exclusive experiences that comes with a Centurion Membership, Win With Clients was designed to allow bankers the opportunity to unlock and enjoy the same Centurion-style experiences their clients enjoy as a Card Member. The tagline - Think Inside the Box - plays off the well-known ‘Think Outside the Box’ phrase, but turns concept on its head to push bankers to think about American Express' famous blue box logo.

I developed a verbal identity, reward structure and created copy for all facets of campaign; including brochure, save the dates, event invites, e-mail reminders, award announcements and screen savers. In 2017, the program was updated and re-launched to continue driving success for American Express.  

American Express® International Dollar Card offers credit cards with no pre-set limit in US dollars to residents of Latin America and the CaribbeanI created copy for any and all communication that promoted and offered card products to potential and current clients, as well as internal communications for bankers:

  • E-blasts & newsletters

  • Web banners

  • Web copy 

  • Comparison chart

  • Video scripts

  • Event invites & save the dates 

  • Brochures and sales pieces

*Due to confidentiality reasons, I can not showcase this work on my portfolio; but can provide a hard copy selection of samples upon request. All work was created as an employee of Lion Agency.