Drinkfinity

Lead Copywriter for the US launch of Drinkfinity, a direct-to-consumer PepsiCo brand. Responsible for creating content for paid ads, web copy, email campaigns, referral program and social media strategy, which generated a waitlist of over 120,000 users ahead of the product launch. 

All work was created in collaboration with the Drinkfinity team and as a contractor of Firma. 

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miami, florida